One of the most compelling trends in financial services is Private Money Management. This creates a mental image of really wealthy people—like Michael Jordan or Bill Gates—being ministered to by a team of smart, competent financial professionals. When Michael or Bill invests their money, do you think they walk into a retail brokerage firm and buy mutual funds or annuities? Of course not!

The ultra wealthy hire the smartest team of people they can find. This team has extensive knowledge in a wide variety of financial areas. They have the ability to perform in depth analysis and make recommendations on all the major asset classes, not just stocks and bonds. The investments typically include many “alternative investments” such as real estate, currencies, commodities, and managed futures. They also know how each of these investments will be taxed and how they should be used within an investment portfolio in order to achieve their client’s short and long term goals.

Private Wealth Managers provide a number of services which are not typically available through retail brokerage firms. Here are just a few examples:

• Coordinating the financial team - They make sure all investments are consistent with the planning being provided by the client’s accountants and lawyers. This is important because a coordinated approach is the best way to achieve financial goals.
• Responding to major world events. Private Wealth Managers can quickly take advantage of opportunities or reposition investments in a more defensive posture to minimize risk.
• Accommodating social investing objectives, like “no tobacco or alcohol stocks” or no investments in certain countries.
• Implementing Concentrated Position Strategies - If a client has too much of their net worth in any one stock that cannot be immediately liquidated, the money manager can insure that position to protect against a potential decline and/or sell options against the position to generate income.
• Tax Loss Harvesting – Some investments will not work out as planned no matter how good your money manager is. Private Wealth Managers can work with your accountant to sell losing positions at the end of the year in order use the tax loss to offset gains in other areas of your portfolio. This gives you much more control of the taxes on your investment portfolio versus the typical investor.

How do you think a Private Wealth Manager would be compensated? Most do not receive commissions for buying or selling products. These money managers almost always work on a fee-based or fee-only structure. This means that they earn a management fee which is typically 1-2% of the assets that they manage. This eliminates conflicts of interest since they do not earn any more or less based on which investments they use. Fee based compensation also aligns the interest of the manager and their client since the manager charges his fee on a larger asset base if they grow the account. The corollary naturally is if the account value declines, so do the fees charged.

It is not surprising that Michael Jordan or Bill Gates can get this level of sophistication and service, but what about you?

In the past, this type of service was available exclusively to people with $5 - $10 million dollars or more. However, with advances in technology and the evolution of the financial services industry, account minimums have come down. Surevest Capital Management provides these services to accounts of $250,000 or more.

For More Information :If you have questions or comments about this or other financial issues, please contact Jeremy Kisner, CFP at (702) 256-7400. Mr. Kisner is the President of SureVest Capital Management (www.svwealth.com), a fee based financial planning and wealth management firm with offices in Las Vegas, NV and Scottsdale, AZ.